Embracer Group, the company forging one IP portfolio to rule them all, explained
The Swedish holding company doesn’t own quite everything that’s not Activision or EA, but it’s getting there
The Embracer Group is a doozy of a media company. It’s 11 parent companies in a massive trench coat that are themselves composed of several more parent companies that own publishers and developers and the rights to video game franchises both AAA and indie. Earlier today, it added a bunch more companies to its roster including Limited Run Games, Maneater developer Tripwire Interactive, and the intellectual property rights to parts of The Lord of the Rings and The Hobbit universes.
To list all of Embracer Group’s companies and assets would take an unreasonable amount of time and space and would get kinda boring. So here are the high points in the company’s portfolio.
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